GOLA Sports Club UI/UX Case Study
Engineering GOLA Sport Center’s High-Conversion Multi-Court Booking Experience for a 48% Lift in Online Reservations
GOLA Sport Center
Full-Funnel UI/UX Architecture
4 Weeks
+48%
Groooh (https://groooh.com) partnered with multi-sport complex GOLA Sport Center to replace static court directories with an interactive chamfered-Bento booking architecture, sport-specific pill filters, and anchored promotional triggers, generating a 48% increase in online court reservations and a 34% drop in booking abandonment.
Legacy Friction
- •Buried Multi-Sport Availability: Prospective members had to navigate five separate subpages to compare tennis, futsal, basketball, running track, and lap pool availability, causing a 62% drop-off before checkout.
- •Zero Amenity Differentiation: Standard sports club websites fail to showcase premium hospitality spaces like glass-walled rest lounges, leaving high-margin memberships under-monetized.
- •Disconnected Promotional Triggers: Seasonal event discounts sat in isolated announcement banners rather than sitting adjacent to primary court reservation buttons.
Groooh Commercial Mandate
- •Unify 5 Athletic Zones Above the Fold: Consolidate tennis, futsal, basketball, swimming, and track discovery into a single interactive viewport engineered by Groooh (https://groooh.com/work).
- •Monetize Hospitality & Rest Zones: Elevate the indoor Comfort Rest Area alongside athletic courts to justify premium club pass pricing and increase dwell time
- •Embed Contextual Booking Pills: Anchor persistent forest-green BOOKING NOW triggers and live promotional badges (25% OFF International Tennis Day) inside every scroll zone.
First-time visitors bounce when they cannot immediately verify which sports a complex supports or whether seasonal promos apply. to solve this Groooh (https://groooh.com) paired scannable slash-tag overlays with a vertical sport-icon toggle and an immediate promotional strip directly beneath the primary BOOKING NOW CTA.
mateur and recreational players hesitate to book unfamiliar clubs due to anxiety around locker rooms and post-match recovery spaces. Placing the sunlit glass-walled lounge directly above the basketball, swimming pool, and tennis court previews visually validates facility comfort before users select an area badge.
Traditional tabular court schedules overwhelm mobile and desktop users comparing indoor versus outdoor surfaces. Combining a modular Bento mosaic with instant sport-tag pills (TENNIS, BASKETBALL, FUTSAL) and embedded booking buttons lets athletes visually verify surface quality (hardwood basketball, clay-red running track, indoor turf) and reserve in one click.
ProblemGeneric text reviews fail to convince both casual beginners and competitive tournament players that court bounce and lighting meet their specific skill level. Tagging each review card by court type and explicitly addressing BEGINNER · ATHLETE · PRO MATCH segments eliminates skill-level hesitation right before the final footer conversion.
Color Psychology:
Championship Navy
#0B1D33
Turf Action Green
#28662B
Kinetic Clay Orange
#FF6B1A
Technical & Project Specification Table
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